Snapfish: Sharing an Album
- Snapfish |
- July 2000 - August 2000
Snapfish is an online photo developing, printing, and sharing service.
Customers send in rolls of film, then Snapfish
develops the film, scans the photos, and mails back the prints and negatives.
The scans are put into online photo albums. Digital camera users can also upload photos
into albums. Then customers can invite friends to view photos online
by "sharing" an album.
Click to see the Snapfish screens in a larger size
1. Choose an album
2. Enter email addresses
3. Write the invitation
Interaction Design: Susan LK Gorbet
Visual Design: Adina Nystrom and Charmaine Wyland
Creative Direction: Susan LK Gorbet
The album sharing process was one of the first things that I re-designed when I arrived at
Snapfish. I started with user tests to help the other members of the team understand why
it was difficult. Then we turned the existing small panel into three full html pages that
lead customers through sharing an album. Although creating more pages might sound counter-intuitive,
sharing is now far easier, and the statistics on shared albums have made even the skeptics happy.
The old sharing interface
More on the Sharing an Album design process
Screenshots ©2000,2001 Snapfish.com Corp. Snapfish and the Snapfish logo are trademarks of Snapfish.com Corp. Used by permission.